Welcome to Tag's Bakery
Nestled in Evanston, Illinois, Tag's Bakery has crafted a legacy of delightful baked goods since its inception. Under the passionate ownership of Gretchen, this charming bakery specializes in an array of mouthwatering treats, from decadent pastries and signature donuts to vibrant cake pops. Customers return for the unforgettable chocolate éclairs and the nostalgia of smiley face cookies, a cherished favorite passed down through generations. With a commitment to exceptional quality and customer service, Tag's Bakery feels like home—a warm, inviting space where each bite sparks joy and sweet memories. Whether for personal indulgence or thoughtful gifts, Tag's is truly a treasure in the community.
- 2010 Central St, Evanston, IL 60201 Hotline: (847) 328-1200
Welcome to Tag's Bakery, a beloved gem nestled at 2010 Central St, Evanston, IL. Known for its warmth and charm, this bakery has been a staple in the community for over 45 years. With an impressive array of offerings, from indulgent donuts to exquisite pastries and delightful cakes, Tag's is a paradise for dessert lovers and a must-visit for anyone with a sweet tooth.
Stepping into Tag's Bakery is like entering a delicious dreamland. The aroma of freshly baked goods surrounds you, inviting you to explore its diverse selection. Choose from classic breakfast items such as the moist Carrot Cake Pastry, filled with cream cheese and iced with rich French buttercream, or the light and airy Raspberry Pastry, perfectly balanced with a tangy raspberry preserve. Each item is crafted with care, showcasing the bakery’s dedication to quality and flavor.
Donut enthusiasts will find their bliss here, with a lineup that includes everything from the ever-popular Apple Fritter to the indulgent Chocolate Long John. Tag's Bakery takes pride in creating unique varieties, such as their Cinnamon Twirl and Custard Bismark, ensuring there's something to satisfy every craving.
- Signature Item: Don’t miss the Florentines—a decadent confection of honey, butter, sugar, and almonds, baked to perfection and coated in chocolate, which has been a crowd favorite since the bakery's inception.
- Cakes for Celebrations: Whether it’s a birthday or a special event, Tag’s offers custom cakes crafted with utmost precision, guaranteed to make your gatherings unforgettable.
- Community Favorites: Many of Tag's loyal customers fondly recall memories tied to their delightful smiley face cookies, which are a joyous hit with both children and adults alike.
What truly sets Tag's Bakery apart is its commitment to customer service. Many reviews echo tales of warm interactions and thoughtful gestures, such as refunds for mix-ups and deliveries of special orders. Customers like Katie B. and Cammie G. remind us that Tag’s is not just about the desserts but the connections made over shared treats. This bakery creates memories that last a lifetime.
For anyone visiting or residing in Evanston, Tag's Bakery is more than a place to grab a sweet bite; it’s a destination where nostalgia meets deliciousness. You will walk in for one item, but you’ll find yourself leaving with a delightful assortment, from donuts to quick breads and everything in between. The magic of Tag's is in the details, the dedication to excellence, and the love poured into every creation.
Experience it for yourself; your taste buds will thank you!

Of course I am partial to Tag's as my good friend owns the bakery but I never leave disappointed. During the months of February through March, I purchase cakes to celebrate some of my family members birthday. Gretchen (the owner and friend) never disappoints. Her team of bakers, decorators and staff are so professional and love what they do. Gretchen remodeled the bakery and everything is so perfect. I promise if you walk in for one thing, you will walk out with more bakery goods. I do!

Tag's Bakery is such a great place to get unique and outstanding bakery items as gifts for others. Of course, I always treat myself as well. I highly recommend Tag's Bakery.

I've been enjoying Tags' smiley face cookies ever since I was a little girl. My father would being back donuts and cookies on his way home from work. I recently ordered smiley face cookies for his Celebration of Life Memorial for guests to take home as they leave. When I picked up the order, I was accidentally given the wrong order. Not only did Tags refund me (which was completely unnecessary), but they made a special delivery to the event. Not only will Tags always hold a special place in my heart, but they will forever have my business. I plan on carrying the tradition by bringing my niece and nephew smiley face cookies! Amazing customer service and delicious food! I will be ordering my wedding cake from Tags in 2024.

I used to go here walking on the way home from Haven Middle School. They have the best smiley face cookies. Now as an adult I enjoy boxes of their Florentine cookies. It is a small, but quaint neighborhood bakery. Their doughnuts, bread, and pastries are simply delicious. I love their glazed and sugar doughnuts. I can't remember if you take a number to get served or just walk in to get waited on. I know they take care of all their customers and regulars. I live in WI however if I'm in the Evanston area I try to stop at my favorite bakery.

Childhood favs galore! Everything I've eaten from here for 30+ years is delish!!! Smiley cookies, florentines are the best

Came here during a trip to Evanston IL. Went for 3 little cookies - their signature florentine, a turtle cookie, and a maple sandwich cookie. These were all tasty, and it was affordable at $2.50 total. They are connected to their cafe, where there is a seating area.